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Where the Industry Gathers to Do Business
What Makes Atlanta Jewelry Show Different?
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Backed by the Southern Jewelry Travelers Association since 1950
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Buyers and exhibitors are carefully qualified to ensure meaningful business connections
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From BenchFusion to GIA Labs and social gatherings, AJS is where jewelry professionals grow together.
In 2026 we are centering both the Spring and Fall shows around one idea: strong jewelry businesses understand their customers at every step of the buying journey. Our education programs and floor experiences will all be designed to strengthen this knowledge. Our goal is for attendees to leave with a stronger sense of how to understand their customers, and how to use those insights to strengthen sales, loyalty, and long term value.
Welcome Buyers!
Discover. Learn. Connect! Community.
Explore the Show
Experience the energy of AJS and its new collections, inspiring education, and lasting industry connections.
Plan Your Trip
Discover why Atlanta is the South’s business and culture capital. World-class dining, vibrant culture, and Southern hospitality.
Register!
Register now discover new jewelry lines, meet trusted vendors, and gain insights that help your store grow and thrive year-round.
Welcome Exhibitors!
Reach the Right Buyers in the Right Setting
- Consistent retailer turnout and verified buyer base.
- Exhibitor Marketing Toolkit provides revenue-generation support.
- Opportunities to participate in education and Bench Fusion
RetailFusion is practical education for jewelry store owners and managers who want to run a strong business with a powerful, trusted reputation.
- Learn what customers actually notice, ask about, and hesitate over when they walk into your store.
- Get practical ideas for selling, merchandising, and follow-up that work for independent retail jewelers.
- Learn best practices for pricing, staffing, operations, and management.
- Leave with notes you can apply immediately back at the store.
We'll be confirming all our speakers and sessions over the next few weeks. Watch this space for more details!
BenchFusion is education for bench jewelers who want to strengthen their skills while running a bench that supports steady, sustainable income.
- See real techniques for common repairs and problems that slow you down or cause rework.
- Pick up shop habits that save time, reduce mistakes, and make the day run smoother.
- Learn from bench jewelers who work at the bench and understand production pressure.
- Bring back ideas that make your bench time more predictable and less stressful.
