Join jewelry marketing expert “Diamond” Bill Warren as he guides attendees through the process of creating powerful, profit-driving events that bring in customers and boost sales.

In this high-energy, straight-talking session, Bill shares his proven strategies for planning, promoting, and executing unforgettable in-store events that turn browsers into buyers. Whether you’re looking to increase foot traffic, move more inventory, or build lasting customer loyalty, this session delivers real-world tactics you can implement immediately.