When it comes to customer service, bench jewelers often face challenges that front-of-house staff don’t. In this session, attendees will learn how to create a customer service philosophy that will result in excellent customer service in every interaction. Topics include managing difficult situations, creating customer loyalty, and developing professionalism and a positive company culture.

Customers may forget what you said, but they’ll remember how you made them feel. This session will equip jewelers with the skills to build relationships and solve problems fairly and professionally.