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AJS Spring 2027  |  April 4-5, 2027  |  RetailFusion April 3  | Savannah Convention Center, Savannah  |  #AJS2027

Only at Atlanta Jewelry Show

Worldbuilding for Jewelry Designers: Constructing Your Creative Universe

Sunday

4:30 pm - 5:30 pm

How do you create collections that feel connected, recognizable, and uniquely your own? Drawing from her various collections, Michelle Pajak-Reynolds shares how recurring themes, visual motifs, materials, and storytelling helped to establish a creative universe that has sustained decades of artistic exploration.

Attendees will learn what worldbuilding means for jewelry designers and how it creates continuity across multiple collections. Discover new creative directions by incorporating themes, motifs, and materials to build a visual vocabulary, all while remaining true to an authentic brand identity.