The numbers don't lie — and they're alarming. The jewelry industry reported $144.7 million in crime losses in 2025, even as the total number of crimes declined, because the crimes that are happening have become dramatically more violent and more sophisticated. Violence against jewelry industry personnel rose to 27% of robbery events in 2025, up from 17% the year before. Robbers are displaying guns more often. Vehicles are being driven through the fronts of occupied stores. Pepper spray is being deployed at five times the rate it was just a year ago.

Join us for a frank, eye-opening conversation with security and insurance experts as they break down the current crime landscape and give you the practical, actionable intelligence you need to protect your store, your staff, your customers, and your livelihood.

The conversation will cover:

• The New Criminal Playbook: Sophisticated organized groups, many linked to South America, are casing stores during business hours disguised as construction workers, then entering overnight through rooftops and shared walls, using torches and angle grinders, and in some cases deploying Wi-Fi jammers that knock out communications up to 120 feet away. What does this mean for your specific store location, whether strip mall, standalone, or mall-based.
• What Criminals See When They Walk Into Your Store: The red flags that tell a criminal your store is an easy target, and the simple, low-cost changes that make you a harder one. Showcase placement, closing procedures, camera strategy, staffing patterns, all small decisions with enormous security consequences.
• When Every Second Counts: How to train your team to respond in the moment, and why the instinct to chase or resist could cost someone their life. JSA consistently advises against chasing criminals leaving a store, as armed accomplices are often waiting outside — but do your employees know that?
• The Insurance Reality Check: What your policy actually covers (and what it doesn't), how security investments affect your coverage and premiums, and what documentation and procedures you need to have in place before an incident occurs — not after.
• Cyber Crime: The Threat You Can't See Coming: Physical robbery isn't the only danger. Phishing, ransomware, business email compromise, and financial fraud are all increasing threats to jewelry businesses — and many independent jewelers don't realize their standard policy may not cover them.
• Building Your Security Ecosystem: Alarms, cameras, safes, guards, staff training, law enforcement relationships, insurance coverage. Learn how all the pieces work together and where most independent jewelers have dangerous gaps.

Your store represents years of hard work, deep customer relationships, and real community trust. Protecting it requires more than a good alarm system. It requires knowledge, preparation, and the right partners in your corner. This session brings those partners to you, in one room, ready to share everything they know.