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AJS Spring 2027  |  April 4-5, 2027  |  RetailFusion April 3  | Savannah Convention Center, Savannah  |  #AJS2027

Meet the Expert

Peter Smith

The Retail Smiths

Principal Partner

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Peter Smith is an industry veteran with more than four decades of leading change in the jewelry business. He is a former president of Hearts On Fire and Memoire and a principal partner of The Retail Smiths, a consultancy helping jewelry retailers and vendors, from $4m to $100m, to grow their business.

Smith teaches Sales Masterclasses for retailers, and he is the author of four books, Essentially Human, Hiring Squirrels, Sell Something, and The Sales Minute. He is also a columnist for National Jeweler, The Jewelry Book, INSTORE and State of the Majors, where he writes about branding, leadership, hiring, culture, talent development, and retail.

Smith has been recognized by RETHINK Retail as a Top Retail Expert for 2026.