A rollicking conversation with Rebecca Shukan and Dalton Powell

You have done the work. You bought the right merchandise. You built a beautiful store. The cases are full, the layout flows, and the numbers are on your radar every day. And yet somehow, the math is not mathing.

The truth is, sales floors don't run on spreadsheets. They run on people. Opportunities appear and disappear in seconds. A conversation goes sideways. A question goes unasked. A moment of hesitation turns into a lost sale.

In this lively and practical session, Rebecca Shukan and Dalton Powell dig into what is really happening on the sales floor. Through stories, examples, and conversation with the audience, they will explore why seemingly done deals sometimes slip away and what store owners and managers can do about it.

You will leave with clear ideas for spotting missed opportunities, simple steps your team can use to prevent them, and practical ways to turn everyday interactions into stronger sales and better margins.

Expect sharp insights, honest conversation, and a few hard truths about what really drives profit at the counter.