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AJS Spring 2027  |  April 4-5, 2027  |  RetailFusion April 3  | Savannah Convention Center, Savannah  |  #AJS2027

Only at Atlanta Jewelry Show

Designing with Intent: What a Modern CAD Workflow Should Do for a Jeweler

Saturday and Sunday

10:00 am - 11:00 am | 11:15 am - 12:15 pm

Many jewelers struggle with CAD not because they lack technical ability, but because the design process moves straight to the computer before the piece has been fully thought through. This session focuses on how a modern CAD workflow should support the way jewelers actually think and work, rather than forcing bench logic to adapt to software limitations.

Kelly Williams will explore how intentional design thinking translates into stronger digital models, beginning with planning the project before modeling and building components in a logical order. The session will introduce core principles such as parametric thinking, non destructive editing, structural visualization, and rapid iteration, framed in plain bench language rather than software jargon.

Drawing on real world experience, Kelly will also show how digital tools can be used to achieve more organic, natural looking results. Topics will include practical approaches to sculpting and surface refinement, how and when to move models between programs, and how small adjustments in workflow can dramatically improve realism and print quality. Printing considerations such as resin choice and strategies for reducing visible print lines will be addressed as part of designing with the end result in mind.

This session is designed to bridge the gap between bench jewelers and digital tools, helping attendees understand not just how to model, but why workflow choices matter. Whether CAD has felt intimidating, rigid, or frustrating, this session will help jewelers see how thoughtful process and the right sequence of decisions can lead to more successful designs and better finished pieces.