Finding and keeping skilled bench talent is one of the most persistent challenges facing jewelry retailers today. Apprenticeships offer a practical, time-tested way to develop new talent while creating clearer pathways into long term careers in the trade. This session introduces the MJSA Mentorship and Apprenticeship Program (MAP), a Department of Labor-approved apprenticeship designed specifically for the jewelry industry and available at no cost to participating stores.

Attendees will learn how the program works in real-world retail environments, from onboarding a true beginner to building skills and productivity over time using a structured framework, training plans, and instructional resources. The session will address common concerns that often prevent store owners from investing in apprentices, including time commitment, training consistency, staff readiness to teach, and the perceived risk of turnover.

The session will also outline how jewelry businesses can work with their local Workforce Development offices to establish themselves as preferred training providers. Attendees will gain a high level understanding of why this step matters, how it supports visibility within state workforce systems, and how participation helps provide the data the Department of Labor requires to keep MAP registered and viable over time. While funding availability varies by state, understanding this process helps stores be prepared to access workforce support resources when they are available.

Rather than promising quick fixes, this session focuses on how a well-designed apprenticeship can support consistent skill development, clearer expectations, and stronger engagement between employers and emerging bench jewelers. For store owners and managers seeking a sustainable way to build bench talent from within, this session offers a clear, workable option grounded in industry realities.