Abe Sherman understands the challenges faced by retailers and vendors and is dedicated to consistently improving the jewelry industry. His company, BIG, has continually developed new approaches to overcome those challenges.  BIG is comprised of three divisions: Balance to Buy™, Plexus Performance Groups, and The BIG Network.

Balance to Buy™ is an online merchandising system that works with more than 40 different point-of-sale companies. Plexus Performance Groups are invitation-only groups that evaluate its members’ organizations and marketplaces, and benchmarks inventory and financials within group members. Merchandising and financial education is at the core of Plexus training. The BIG Network facilitates retailers sharing sales and inventory data with more than 100 of the industry’s top brands.  

Sherman is the author of many published articles and newsletters that can be found at https://bigjewelers.com/category/author-abesherman/